Halara
Cider
Illustration
Icon Design
The icon serves as a visual symbol that represents Halara's brand identity and values, and is displayed across products, digital platforms, and etc. Mostly paired with the wordmark, it resembles a figure moving freely through all aspects of life, embracing joy, authenticity, and style.
In collaboration with the Creative Director, I developed numerous sketches and rounds of revisions to arrive at the final design.
Used Software Programs:
- Adobe Illustrator
Wordmark Designed by Audience
Pop-Up Store Photography by Michael Joy
Icon Design
The icon was created for the Pickleball Club Media Day event held at Life Time NYC and was applied throughout the venue, supporting the overall visual experience. Collaborating with the PR team, I executed the design to align with the event’s visual identity.
Used Software Programs:
- Adobe Illustrator
Event Photography by Lucas Brito